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   Investment tools for the small investor

Today, the small private investor has the tools to make investment decisions that hitherto had been the sole province of the professional fund manager.

Essentially the facilitator has been the internet. This article describes the more important of these tools that can be found on a number of helpful websites. I use www.iii.co.uk and have done so for a number of years.

Obtaining a stock quote
The facility finds share information on any company listed on the London Stock Exchange as well as New York equities, NASDAQ and many other markets. The share code (called epic) or its name is entered in a special box and up pops information such as the current bid and offer price, the high and low of the day, the volume of shares traded. The one qualification is that the price will have a fifteen minute lag to actual market strike price.


Charting
The charting facility (for those wanting a serious study I recommend “Marber on Markets” published by Harriman House) allows the input of a time period, for example, the past 6 months, year or 3 years, and there will appear a graphical display of the share price movement so that the trend line is apparent. The graph will also show a block diagram of volumes of trade either as millions or thousands of £ value and coloured red or blue to denote sales or purchases. Much more sophistication can be added by the advanced user such as plotting alongside this share, the movement of other named shares.


Heatmaps
Heatmaps offer an instant view of the best and worst performing shares, sectors and indices. A matrix of cells is resembled similar to a spreadsheet. Each stock occupies a coloured box, the risers in blue, the fallers in red. Comparisons with past trends can be found.

Screening
This is a most powerful tool once a selection has been made of what stock criteria is being “sifted” for. For example, dividend yield, PE factor, PEG factor, dividend cover and so on.

Portfolio
Perhaps the most useful tool in turning the amateur into a professional investor is the ability to build the personal portfolio. The portfolio holds the shares purchased on-line and, in effect, is a phantom representation of what used to be the shares file held by the broker acting on your behalf. The beauty of actually buying and selling shares using a website such as iii is that the driver of the site is the custodian and the investor will never actually see the paper documents. All dealings are purely electronic. The portfolio is so important that a separate article will be devoted entirely to it.